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Strategic & Communications Planning & Workshopping

Strategic thinking & writing + ​harnessing teams and their knowledge

Advanced Qual

Advanced tools to facilitate qualitative data collection & analysis (digital communities, ethnography, 'design teams', behavioural economics etc)

Advanced Quant

Advanced questionnaire design & statistical analysis

SCEP Analysis

Social, Cultural, Economic & Political context analysis

One of a kind - Powerful ROI

Doing the impossible - linking UNCONSCIOUS responses to marketing activity with hard metrics (sales, volume etc) to determine ROI

One of a kind - Accuracy & Actionability Check

'Secret' tools to check the accuracy & actionability of insights / recommendations before the fact

Philosophical question:

How much does 'techniques' versus 'the person'  figure in the accuracy and actionability of insights derived from strategic & communications planning or market research?


VOICES has the following perspective: Accuracy and actionability is driven 10% by techniques and 90% by the person. In other words, the technical aspect of the design and analysis design accounts for 10% of accuracy and actionability, while the skills and experience of the person account for the rest.

What do you think?

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