Strategic & Communications Planning & Workshopping
Strategic thinking & writing + harnessing teams and their knowledge
Advanced Qual
Advanced tools to facilitate qualitative data collection & analysis (digital communities, ethnography, 'design teams', behavioural economics etc)
Advanced Quant
Advanced questionnaire design & statistical analysis
SCEP Analysis
Social, Cultural, Economic & Political context analysis
One of a kind - Powerful ROI
Doing the impossible - linking UNCONSCIOUS responses to marketing activity with hard metrics (sales, volume etc) to determine ROI
One of a kind - Accuracy & Actionability Check
'Secret' tools to check the accuracy & actionability of insights / recommendations before the fact
Philosophical question:
How much does 'techniques' versus 'the person' figure in the accuracy and actionability of insights derived from strategic & communications planning or market research?
VOICES has the following perspective: Accuracy and actionability is driven 10% by techniques and 90% by the person. In other words, the technical aspect of the design and analysis design accounts for 10% of accuracy and actionability, while the skills and experience of the person account for the rest.
What do you think?